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Selected portfolio.
A collection of brand identities, invitations, flyers, and posters created for small companies and meaningful celebrations. Each piece begins with a real purpose and ends ready to be held, shared, posted, or remembered.
Tactile textures & fine paper stock
Identity Case Study 01
Bloom & Co. Floral Studio
Brand identity.
This imagined local floral studio needed a look that felt personal rather than precious—warm enough for everyday bouquets, polished enough for weddings and events.
01 / The brief
Create an approachable identity that works at storefront size and on the smallest care card.
Primary design goal
02 / The idea
A graceful wordmark, a tiny bloom symbol, and a flexible palette balance softness with confident, simple typography.
Creative strategy
03 / The system
Primary logo, alternate mark, color and type direction, business card, wrapping sticker, and care-card layout.
Deliverables package
Packaging detail · Custom circular bloom stickers
Collateral · Business card & floral care instructions
Celebration paper suites
The best invitation sets the mood before the day arrives. These concepts show how wording, color, illustration, and paper can make a gathering feel personal.
Scale 1:1 Portrait
Shower suite
A gentle storybook-inspired shower suite with hand-drawn stars, soft layers, and room for every useful detail.
Invitation · details card · thank-you card.
Flatlay Arrangement
Party suite
A cheerful circus-inspired birthday invitation that keeps the information easy for grown-ups and the energy fun for kids.
Invitation · RSVP card · welcome sign.
Print craftsmanship
From cotton paper tooth to foil stamp registration, every piece is reviewed at true-to-life scale before it meets the press.
Event collateral & print
For markets, openings, workshops, and local events, I build a strong hierarchy so the important details are seen in the right order.
Poster system with date, place, and vendor callout designed to read from across the room.
24" × 36" Screenprint
A compact flyer that turns a lot of event information into a clean invitation.
5" × 7" Risograph
An optimistic poster pairing bold type with a simple paper-cut motif.
18" × 24" Digital Offset
“Monica made the process feel simple and gave our little event a look people remembered.”
— Sample client perspective.