“I believe good design should feel clear, personal, and a little bit joyful.”

I love the moment when a loose idea begins to look real: a new company sees its personality in a logo, a family sees their celebration in an invitation, or a local event finally has a poster that makes people stop and read.

Working independently means I can stay close to the details. You talk directly with the person designing your piece, and every decision comes back to your audience, your message, and how the finished work will be used.

Print is at the heart of much of my work because it is practical and personal at the same time. It can sit in someone’s hand, hang in a window, travel home in an envelope, or become part of a memory.